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Challenges and Opportunities in the Marketing of Insurance Products Through Financial Institutions
tried to market universal life and/or long-term care products with little success. Many see the older ... products through financial institutions. We also have direct relationships with six financial institutions.- Authors: Edward B Martin, Victor C Moses, Robert Ozenbaugh, Cheryl Krueger, Thomas W Fitch
- Date: Oct 1992
- Competency: External Forces & Industry Knowledge>External forces and business performance; Relationship Management>Relationships and trust
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities